Usual toothpaste is full of chemicals that are bad for our dental health. Out Natural Toothpaste is tremendously effective in cleaning your teeth and strengthening your gums. Each ingredient is carefully selected to serve unique function. Baking Soda gives the paste the necessary abrasion to clean the tooth surface. Coconut oil and essentials oils are anti-bacterial in nature. Xylitol gives it the sweetness and Arrowroot and Chalk aids in making gums stronger. Activated charcoal in toothpaste helps remove surface stains on your teeth.